The Second British Musical Invasion of the USA
The Americans have a stereotypical view of us Brits. Based on Benny Hill and Keeping Up Appearances. They think we say ‘Cheerio!’ and ‘Top Hole!’ to each other. They also know that real decadent Rock Stars and the coolest most happening bands tend to be British too. The Sixties saw the Beatles invade and then loads more from the Stones to U2 to Boy George and now our Leona Lewis. It doesn’t happen all that often but every now and again we invade the USA with our music and now Vibe have done just that in force.
The trade were told of a mad million-US dollar order for Vibe at the launch of the new breeds of equipment at the National Motorcylce Museum in Brum a few months back and now it’s all stuff we can bring you details of.
Using images of a red phone box crashing into the Whitehouse lawn with a bulldog peeing on it, the Metra group, one of the largest distributors in the USA, have thrown their might behind the brand and it will be sold in a slew of USA stores in a partnership with Midbass. The whole of North America is to be covered and stuff will be on sale from September.
So, why would us Limeys be bothered about their export success? Well, the partnership is going to take Midbass onto an entirely different level. It is a huge market and while it will be challenging for the lads and lasses, it can only benefit all of their customers as a whole. Just think. What can the Vibe engineers get up to now, with increased R&D budgets? The development of new products will continue apace. Already ranging from entry level to Weapons-grade, only the Frustrated Demon God of Total Harmonic Distortion could guess.
Top Hole.
Cheerio.