Friday, July 18, 2025
Car AudioNews

Promo by The Pallet

Talk Audio recently invested in a set of stuff to take to shows and exhibitions. Big Vinyl banners declaring our existence as both a free online magazine and massive in car electronics community, a big old canopy to put a car underneath and two tall vertical flags plus a tall set of chairs and a table. All very simple and yet to be accessorised with some cool lighting but we also had some baggies made up with the Talk Audio logo upon them. The idea is that we can assemble packs of brochures of the brands that the visitors are most keen upon. Either everything preassembled or else bespoke with just the ones they want from a brochure rack. A neat thing, it goes into a small ally case after use. I called a few companies for a few brochures. Cripplingly weighty collections of 500 at a time arrived at the central office but this very morning a full one three tonne curtain sider truck arrived outside my home and the man asked in a polite Polish tone, ‘Where you want it?’ I intelligently said ‘wot?’ He said, succinctly. ‘Pallet!’
It transpired that not only had we asked far too late (for which I do honestly apologise) for a few companies to be able to respond to us in time but that it was clear that somewhere along the line 500 had become 5,000.

Here is the truck outside my house! You can’t fault Pioneer for not shrinking from what looked like a really serious order from the marketing department – but it is a career-best indicator of the differences between dealing with a one man distributor and one of the majors. I love it!